Privacy Policy

Data Controller

Ice Fishing Live Guide ("we," "our," or "us") is the data controller for the personal information collected through this website at icefishinglive.co.uk (the "Site"). We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy sets out how we gather, use and safeguard your data.

If you have questions about how your data is handled, contact us at: [email protected]

What Data We Collect

We collect information in two ways: data gathered automatically when you browse the Site, and data you provide to us voluntarily.

Automatically Collected Data

When you visit our Site, the following information is recorded through cookies, server logs and similar tracking methods:

• Device information: browser type and version, operating system, device model and screen resolution.
• Usage data: pages visited, time spent on each page, click patterns, referring URLs and exit pages.
• Network data: IP address, approximate geographic location (country and city level) and internet service provider.
• Cookie identifiers: unique identifiers stored on your device to recognise returning visitors and maintain preferences.

Voluntarily Provided Data

If you contact us through email or a contact form, we may collect your name, email address and any details you include in your message. We do not require account registration to use this Site.

How We Use Your Data

We process your personal data for the following purposes:

• To operate, maintain and improve the content and performance of our Site.
• To analyse visitor behaviour and trends so that we can deliver more relevant content.
• To respond to enquiries, questions or feedback submitted through our contact channels.
• To detect and prevent fraud, abuse or security threats.
• To comply with legal obligations and enforce our Terms of Service.

Legal Basis for Processing

Under the UK GDPR, we process your personal data on the following legal grounds:

• Consent: for analytics cookies and marketing communications (where applicable). You may withdraw your consent at any time.
• Legitimate interests: for website improvement, security monitoring and fraud prevention, where our interests do not override your fundamental rights.
• Legal obligation: where we are required to process data to comply with UK law.

Cookies and Tracking Technologies

Our Site uses cookies and similar technologies for the following purposes:

• Strictly necessary cookies: required for core Site functionality, such as remembering your cookie consent preferences. These cannot be switched off.
• Analytics cookies: we use Google Analytics to understand how visitors interact with our Site. Google Analytics collects anonymised usage data to help us improve content and user experience. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
• Affiliate tracking cookies: when you click on affiliate links on our Site, third-party cookies may be placed on your device by our affiliate partners to track referrals. These cookies are governed by each partner's own privacy policy.

You can manage cookies through your browser settings. Disabling certain cookies may affect Site functionality.

Third-Party Data Sharing

We do not sell, rent or trade your personal information to third parties for marketing purposes. We may share data in the following circumstances:

• Analytics providers: we share anonymised usage data with Google Analytics for statistical analysis.
• Affiliate partners: our Site contains affiliate links to licensed online casino platforms. When you click these links, you are directed to third-party websites governed by their own privacy policies. We earn commissions from qualifying referrals but do not share your personal data with these partners beyond what is collected through their own tracking cookies. See our Affiliate Disclosure for full details.
• Hosting providers: our technical infrastructure providers may process data on our behalf under strict data processing agreements.
• Legal requirements: we may disclose information if required by law, court order or governmental regulation under UK jurisdiction.

International Transfers

Where data is transferred outside the United Kingdom, we take appropriate safeguards in line with the UK GDPR, including the use of standard contractual clauses or transfers to countries with an adequacy decision from the UK Secretary of State.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy:

• Analytics data: retained for a maximum of 26 months.
• Contact correspondence: retained for up to 12 months to provide support and maintain records.
• Server logs: retained for up to 12 months for security and diagnostic purposes.

After the applicable retention period, data is securely deleted or anonymised so that it can no longer be associated with you.

Your Rights Under UK GDPR

Under the UK General Data Protection Regulation and the Data Protection Act 2018, you have the following rights regarding your personal data:

• Right of access: you may request a copy of the personal data we hold about you.
• Right to rectification: you may request correction of inaccurate or incomplete personal data.
• Right to erasure: you may request deletion of your personal data (the "right to be forgotten"), subject to applicable legal obligations.
• Right to restrict processing: you may request that we limit how we process your data in certain circumstances.
• Right to data portability: you may request your data in a structured, commonly used, machine-readable format.
• Right to object: you may object to the processing of your personal data for direct marketing or other purposes based on legitimate interests.
• Right to withdraw consent: where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one calendar month, as required by the UK GDPR. In certain circumstances, we may extend this period by a further two months, in which case we will inform you of the delay and the reasons for it.

Data Security

We apply appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. Our Site uses HTTPS encryption to secure data transmitted between your browser and our servers. However, no method of transmission over the internet or electronic storage is fully secure, and we cannot guarantee absolute security.

Children's Privacy

Our Site is intended for individuals aged 18 and older. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have collected data from a minor, we will take immediate steps to delete that information. If you believe a child has provided us with personal data, please contact us straight away.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When changes are made, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after modifications constitutes your acceptance of the updated Privacy Policy.

Complaints to the ICO

If you are not satisfied with how we handle your personal data, or if you believe your data protection rights have been infringed, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:

• Website: ico.org.uk
• Telephone: 0303 123 1113
• Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how your information is handled, please contact us at:

Email: [email protected]

Website: icefishinglive.co.uk/contact