Affiliate Disclosure

How We Earn Revenue

Ice Fishing Live Guide is a free-to-use informational website. We do not charge readers for access to our content, including game reviews, strategy guides, how-to-play articles and bonus comparisons.

We earn revenue through affiliate marketing. When you click a casino link on our Site and sign up or make a deposit, we may receive a commission from the casino operator. You pay nothing extra for using our links. The prices, bonuses, welcome offers and terms you see at the casino are identical whether you arrive through our link or go directly to the casino's website.

Types of Commissions

Our affiliate partnerships operate under the following commission structures:

• Revenue share: we receive a percentage of the net gaming revenue generated by players we refer, paid on a recurring monthly basis.
• Cost per acquisition (CPA): we receive a one-off fixed fee when a referred player registers and meets specific qualification criteria set by the casino.
• Hybrid: a combination of a smaller CPA payment and an ongoing revenue share.

The specific commission rates vary by partner and are subject to individual agreements. The exact terms are commercially confidential, but the structures described above are standard across the affiliate industry.

How Affiliate Links Are Identified

Affiliate links on our Site typically appear as call-to-action buttons labelled "Play Now," "Claim Bonus," "Visit Casino," or similar text. Links that direct you to external casino platforms and carry the rel="nofollow" attribute are affiliate links. We use the nofollow attribute in line with search engine guidelines to clearly distinguish commercial links from editorial content links.

Affiliate Relationships

We maintain affiliate partnerships with a select number of licensed online casino operators that offer Ice Fishing Live by Evolution Gaming. Our partnerships are commercial arrangements; they do not grant partners any editorial control over our content.

We regularly review the performance and quality of our partner casinos. If a partner fails to meet our standards for player protection, payment reliability or customer service, we will end the partnership and remove their links from our Site, regardless of the financial implications.

Editorial Independence

Our affiliate partnerships do not influence our editorial content, opinions or recommendations. We maintain strict separation between our commercial and editorial teams. Here is how we protect our independence:

• Genuine testing: every review is based on actual gameplay and published game data. We create accounts, deposit our own funds, play the games, test withdrawals and evaluate customer support before publishing any review or recommendation.
• Honest assessments: we report both the strengths and shortcomings of every product we review. If a casino has slow withdrawal times, restrictive bonus terms or limited game selection, we will say so, whether or not they are an affiliate partner.
• No pay-for-placement: casino operators cannot pay for higher ratings, more favourable reviews or preferential positioning in our content. Our recommendations are based on the quality of the product, not the commission rate offered.
• Reader-first approach: if we believe a casino does not meet our quality standards, we will not recommend it, even if a lucrative affiliate deal is available. Trust is the foundation of our business, and no short-term commission is worth compromising that.
• Quarterly content reviews: we revisit published content regularly to verify that our recommendations remain accurate and that partner casinos continue to meet our criteria.

Casino Selection Criteria

Before we recommend any casino or include it as an affiliate partner, we evaluate it against the following criteria:

• Licensing: the casino must hold a valid international gambling licence (MGA, Curacao eGaming, or equivalent) from a recognised regulatory body. We verify that each recommended operator is properly licensed and accepts UK players.
• Game availability: the casino must offer Ice Fishing Live by Evolution Gaming, since that is the primary focus of this Site.
• Payment reliability: the casino must process withdrawals within reasonable timeframes and offer payment methods commonly used by UK players, including debit cards, PayPal and bank transfers. Credit card deposits are not permitted under UKGC rules.
• Bonus fairness: welcome offers and promotions must have clear, fair terms, including reasonable wagering requirements and transparent conditions. We flag any bonuses with terms we consider unfavourable.
• Responsible gambling tools: the casino must provide deposit limits, time limits, loss limits, self-exclusion options and links to support organisations such as GamCare and BeGambleAware.
• Customer support: the casino must offer responsive customer support through live chat, email or telephone, with reasonable response times.
• Data protection: the casino must use SSL encryption and comply with applicable data protection regulations, including the UK GDPR.

Casinos that fail to meet these criteria are not recommended on our Site, regardless of the affiliate commission available.

ASA/CAP Code Compliance

This disclosure is provided in accordance with the guidelines set by the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Code. UK advertising regulations require that website operators clearly and prominently disclose material connections between themselves and the products or services they recommend.

Our compliance measures include:

• Clear disclosure: this Affiliate Disclosure page is permanently accessible from every page of our Site through the footer navigation.
• Identification of affiliate links: commercial links are distinguished from editorial links through the use of rel="nofollow" and prominent call-to-action styling.
• Truthful claims: all statements about casino bonuses, game features and payout rates are based on verifiable data. We do not make exaggerated or misleading claims about potential winnings.
• Age-gating: all gambling-related content and promotions on our Site are clearly marked as 18+ and targeted exclusively at adult audiences.
• Responsible gambling messaging: every page that links to a casino includes responsible gambling messaging and links to support organisations, in line with the UKGC's advertising guidance and the Industry Code for Socially Responsible Advertising.

For more information about UK advertising standards, visit the Advertising Standards Authority and the Committee of Advertising Practice websites.

Your Choice

Clicking affiliate links is entirely optional. If our content has been helpful and you plan to sign up at a casino anyway, using our links supports this Site at no cost to you. You are always free to go directly to any casino's website by typing their URL into your browser.

Please also review our Responsible Gaming page before playing for real money. Gambling carries financial risk, and we encourage all readers to gamble only with money they can afford to lose.

Contact Us

We welcome questions about our business model and affiliate partnerships. If you would like more details about how we earn revenue, how we select our partner casinos, or how our editorial process works, please contact us at:

Email: [email protected]

Website: icefishinglive.co.uk/contact

We aim to respond to all enquiries within 48 hours on working days. Thank you for your trust in Ice Fishing Live Guide. We are committed to providing accurate, helpful and honest content for every reader.